Magma
Revolutionizing Investor Onboarding
Mobile app
User Experience
Complex Calculations
Geolocation
ILLUMINATING THE PATH:
A moment of peaceful but eerie daytime darkness. The world seems to slow way down, and like an astronaut gazing down from space, for a moment we are granted a more ‘universal’ perspective. In this day and age of cheap wonders, Totality is a deep, unique experience not to be missed. So then, how do you find totality? With Totality, the app from Big Kid Science, made by Germinate.
Totality uses complex math, with custom calculations uploaded for each event, to show users exactly where to be. You can see the path of the eclipse, the percentage of totality you’ll see, and how long you’ll experience it. If you are too far away, the app will give you directions to the nearest viewing point, or let you follow along with live updates. Totality gets App-store topping usage during total eclipse events, but remains useful anytime with tracking for more common annular eclipses and other eclipse events.
From sky to screen: digitizing the eclipse experience
Big Kid Science, founded by astrophysicist Dr Jeffrey Bennett, partnered with Germinate to design and build the Totality app. The dream was to make eclipses accessible to anyone with a cell phone. The major challenge was handling the complex calculations required to plot the eclipse centerline, timing and relative totality experience. With the help of scientists and mathematicians from the international community, and a modular approach to data updates, the app is always ready for the next event. The result is a 4.5 star app that has been downloaded thousands of times and is used by scientists and enthusiasts alike.
Outshining other days: Making your experience get brighter than ever
The Challenge
1. The user experience needed to be friendly but accurate
2. Complex calculations change with each event
3. Mapping and geolocation data services would receive costly volume spikes
Our Strategy
1. Simple, understated UI - let the data do the talking
2. Modular approach to data
3. Human-centered design
The Solution
1. Rapid multi-platform application development using Flutter
2. Multi-platform support for geolocation
3. Update and maintenance scheduling to coincide with key events
Classroom activities
Activities before the eclipse are good ideas for different grade levels and ages to start learning more about eclipses in a fun and didactic way.
Activities before the eclipse are good ideas for different grade levels and ages to start learning more about eclipses in a fun and didactic way.
“Germinate has been an enduring partner for us. We’ve been through multiple eclipse events, changes in mapping partners and all kinds of updates and they consistently deliver a 5-star app that our users love.”
Dr. Jeffrey Bennett,
Big Kid Science
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